What is wrong with your domain name?

Paste a domain name. Get a score out of 100 and the actual reasons behind it.

try:
71/100
navisholding.com
workable · coined

Navisholding looks invented, but built on "nav" — a root most people connect with navigation. 12 letters on .com, easy to say and spell.

Workable. It will do the job, but it is not doing you any favours.